Epsilon: VP of Experience Design
May 2012 to March 2017
As VP of Experience Design I led a Digital Experience Design team consisting of more than 20 people mixed between the fields of User Experience, Content Strategy, and Visual Design. I was responsible for setting the direction and vision for my team, assessing work quality and performing career mentoring, determining who and when to hire, and maintaining a healthy, upbeat, and productive work environment.
On a client project level, I worked with high profile clients and internal teams to define project goals and create a roadmap for achieving them. I also oversaw DXDesign efforts in the production of personas, user experience models, sitemaps, task flows, wireframes, creative concepting, and all facets of User Experience, UI Design, and related Digital Strategy. Some of the clients I worked with in my time at Epsilon are American Express, AT&T, Calix, Chevron, Cintas, Consumers Energy, Cooley, Dell, eBay, Famous Footwear, FedEx, Fossil, Google, Hitachi, Home Depot, Kaiser, Novo Nordisk, Pacific Union, Renesas, Target, GSK, VISA, Walmart, and Wells Fargo.
On a global scale, I led the Epsilon User Experience practice, setting standards and evangelizing the DXDesign practice across the company, and I worked to drive a digital culture change within the agency by integrating User Experience (UX) into every facet of our projects, from discovery through define, design, and development.
Robin Green, VP GM, Tech+Energy Client Services
“The heart of delivering digital experience is translating client requirements into vision and execution. I’ve worked with few DX professionals in my career more adept at that than Guy. His passion, experience, insights, and ability to create and deliver outstanding experiences for clients made him invaluable to our team at Epsilon. I never went into a DX discussion without Guy’s involvement!”