As the primary Interaction Design Lead for the Amgen Wyeth client account, I was responsible for all aspects of interaction design and information architecture on various web properties related to Amgen Wyeth’s co-owned Enbrel pharmaceutical, including:
My role on this account included oversight and coordination of other interaction designers, interaction design specialist for all client reviews, and direct hands-on deliverable production. The scope of work included everything from site design to ongoing upgrades, updates, and general maintenance.
I would also like to highlight my work on Search Engine Optomization (SEO) for this account. Listed below are some of the concepts covered in the final SEO Action Plan:
- balancing SEO with business and branding needs
- inclusion of targeted keywords within page content
- effective use of title and header tags
- conversion of all image text to HTML
- addition of a sitemap for search engine crawlers