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Michelin and BMW 2017-04-04T01:29:34-07:00

Project Description

Michelin and BMW

As the primary Interaction Design Lead for the Michelin client account, I was responsible for all aspects of interaction design and information architecture on various website properties:

  • BMW Ultimate Drives (later updated to an iPhone app)
  • Michelin Community Relations portal
  • Michelin’s A Better Way Forward campaign pages

My role on this account included initial project planning and direction, interaction design specialist for all client reviews, and direct hands-on deliverable production. This account was primailry focused on website design and development, but it occasionally delved into the realm of web application, such as the BMW Ultimate Drives site.

The BMW Ultimate Drives site won a 2006 Web Award from the Web Marketing Association for Outstanding Achievement in Website Development, Automobile Standard of Excellence.

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