Walmart approached Epsilon with the challenge of modernizing their ReliOn branded site and improving sales of the ReliOn diabetes care products. Epsilon rebuilt ReliOn.com as a fully responsive content-rich product portal.
Through marketplace analysis and a broad spectrum of target audience interviews we determined that the vast majority of online diabetes content was too technical and overwhelming for the average person to consume, so we created an informational portal with content that can be targeted at all levels of user, from someone recently diagnosed to someone struggling to manage their condition to folks who only needed help fine tuning their care routine. This not only provided real help where needed, but it also established the ReliOn brand as experts in the field.
Walmart was highly satisfied with the agency’s work, and the campaign successfully drove ReliOn brand sales as well as lifted the entire Diabetes category at Walmart. However, Walmart recently discontinued marketing support for ReliOn based on their corporate-wide decision to no longer support branded and co-op marketing. Much of the ReliOn site content was integrated into walmart.com’s Diabetes Center.